Texas ad wars: that 3am call

Hillary refused in the last candidate's debate to say that Obama was not ready to be Commander in Chief - wisely, as giving that line to McCain would also have enraged Democrats in the primary. Still, that is the theme of her latest Texas campaign spot, where Obama would not keep your children safe if the phone rang in the middle of the night. (ad script; watch the ad).

It may perhaps prove the closest that the Clinton campaign has come to an iconic ad. But there are several problems with it.

* Its 3am in the campaign too - and this seems too late. The Clinton campaign have never offered a substantive contrast on national security, beyond the 'knows world leaders' (from time as first lady)' claim to experience. There was a debate to be had about national security last summer. But Clinton somehow ducked it, while Obama was bullishly confident about taking on the conventional wisdom on national security.

* The attack plays straight to an Obama USP and Clinton negative - making the right call on Iraq. He has his one national security contrast - for Clinton or McCain - buttoned down, and it plays particularly well to the primary audience. And his campaign have been quick off the mark turning his fightback comments into a super-rapid rebuttal pastiche. In cutting to the candidate and the Oval office earlier, the attack response has a positive, Presidential feel.

* On first seeing it, I immediately thought of the infamous LBJ Daisy Girl 1964 attack on Goldwater, though that was a different 'whose finger on the trigger' argument to argue that the world was not safe in the hands of his opponent. However, as Karen Tumelty points out, its a direct copy of a Mondale '84 ad.

Perhaps the lack of originality doesn't matter much. But Mondale lost in a 49 state landslide. Meanwhile, EJ Dionne is the latest commentator to think there's something Reaganesque about the positive Obama appeal.